Total Customer Satisfaction (TCS) is not merely an abstract concept. At KDDl, it is the guiding principle for every thought and behind every action of everyone from our executive management to the newest employee. It derives from our understanding that successful business begins by exerting the utmost effort for the benefit of our customers and carefully forging enduring relationships of trust with each user.

In order to maximize user satisfaction, we not only strive to improve our service at all points of contact with our users, but also consider all work undertaken anywhere in our group as factors that contribute to how customers evaluate our products and services. We review all processes through the eyes of our customers, and we constantly endeavor to raise the level of satisfaction not only for users, but all KDDl stakeholders.

every operation is considered to be connected to the products and services

and every process is reviewed from the customer's viewpoint.

from the top managers to the employees,

each person makes it his or her own task to realize customer satisfaction on a company-wide basis.

This is the mission undertaken by all persons of the KDDI Group, and the basic conditions required of all.